Syllabus/Content: Why is cultural policy necessary? The sources of cultural policy How policy is made Policy implementation Policy evaluation The role of cultural policy

Syllabus/Content: Effective communication Human resources management Financial management

Syllabus/Content: Introduction to marketing The marketing environment The marketing strategy

Syllabus/Content: Culture Cultural industries Cultural development strategies Tourism and culture

Syllabus/Content: The nature of language planning Orientation towards language planning Types of language planning Language planning in South Africa

Syllabus/Content: This module will be useful to those of you who need to: Explain what culture, policy, the importance of cultural policy is, clarify cultural policy, reflect on the importance of cultural policy and demonstrate the necessity of a strategy in an organisation. Identify some important sources of cultural policy and show how each of them is employed as sources of cultural policy. Outline a series of activities or processes of policymaking and discuss how policy is formulated. Discuss strategies in implementing a policy and reflect on how government officials should implement policy. Discuss the role of cultural policy and link cultural policy to economic development. Redefine what a business plan is, reflect on the value of a business plan, evaluate the limitations of operating without a business plan, analyse functions of the various elements of a business plan and to evaluate criteria used by financial institutions to assess loan applications.