| Purpose: The purpose of this module is to enable students to gain insight into the nature of strategic marketing. The field of strategic marketing is extremely dynamic and challenging and the study of it will enable students to familiarise themselves with the ways in which a business pursues its objectives in a changing and highly competitive market. Strategic market encompasses what students have learned regarding marketing with the four main phases that are considered the thrust of a strategic marketing strategy, (1) strategic analysis, (2) market strategies, (3) strategic planning, and (4) strategy evaluation and control.
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