Introduction to Retailing - MNM1504 |
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| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: The purpose of the module is to equip students with a comprehensive understanding of the retail industry, with a particular focus on the South African contexts. Students will explore various aspects of retailing, including types of retailers, merchandising, store operations, pricing strategies, marketing communication, supplier relationships, and customer service, all tailored to the unique dynamics and opportunities within the South African retail environment. | |||