| Purpose: Students will be able to demonstrate an informed understanding of merchandising, the retailing environment, the processes and procedures involved in planning, sourcing, selecting and supplying products and services to customers and managing and maintaining stock levels. Students will also be able to demonstrate an ability to apply standard methods and techniques of inventory and stock management procedures, an awareness of the fascinating field of visual merchandising and store atmospherics, and be able to identify and evaluate how retailers can price and communicate their product/service offerings to customers. This module will enable students to evaluate the success of their merchandising principles, techniques and procedures. Students enrolled for this module will be able to apply knowledge gained to practical in-store merchandising situations. |
