Unisa exhibitions draw big crowds

The Department of Institutional Advancement, in collaboration with various colleges and regions, hosted mall exhibitions across the nine provinces of South Africa from 6 to 27 September 2025. The following malls were visited: Lephalale Mall, Mall of Mthatha, Evaton Mall, Khayelitsha Mall, Jubilee Mall, Shelly Centre in Margate, Riverside Mall, and Lemo Mall.

The objectives of the exhibitions were to strengthen relationships with students currently registered while creating a recruitment platform for prospective students, particularly for master's and doctoral qualifications, and undersubscribed programmes. The events provided the Marketing Team with a valuable opportunity to engage with students, address academic-related queries, offer guidance on qualification choices, and assist with 2026 application processes. 

Mall exhibitions offer several benefits, including increased lead generation through direct engagement with large volumes of shoppers, enhanced brand awareness, and greater visibility in high-traffic environments. These events were positively received by both attendees and mall management, with many prospective students successfully assisted.

 * Submitted by the Marketing Team, Department of Institutional Advancement