Qualifications

• DCom 

Books

Co-edited books:

• Dube, K., Ezeuduji, I.O. & Swart, M.P., Climate change and Sustainable Development Goals Discourse in Rural and tourism-Protected Areas. Switzerland, Springer. (Published: 2025-05-29)
• Dube, K., Ezeuduji, I.O. & Swart, M.P., Tourism in Protected Areas: Trends and Opportunities in Southern Africa, Switzerland, Springer. (Published: 2025-05-29)

Journal articles

• Tisaker, N., & Swart, M.P. (2025). Empowered women are motivated women: Entrepreneurship perspectives from women in the South African hospitality sector. Journal of Contemporary Management, 22 (2), 57 -90. (Published online 1 November 2025). https://doi.org/10.35683/jcm24-001.306
• Swart, M.P. (2025). Gender-inclusive tourism: An evolving landscape and future research directions. African Journal of Sustainable Tourism, 1(1) a2 DOI: https://doi.org/10.4102/ajst.v1i1.2
• Mutadzakupa, B., Swart, M.P., & van Zyl, C. (2025). Empowerment through Training: Examining the Impact of Knowledge, Tourism Employee Empowerment, Induction Procedures, Job Design and Training Outcome Dimensions of Tourism Employee Training in Zimbabwe, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, Springer. (pp 595 – 608). (Publication date: 2025-06-04). https://doi.org/10.1007/978-3-031-78471-2
• Gotore, M., Swart, M.P. & Oliphant, K. (2025). “We are Mental”: Assessing Urban Cognitive Tourist Demand in the City of Tshwane in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, Springer. (pp 307 – 320) (Publication date: 2025-06-04). https://doi.org/10.1007/978-3-031-87019-4_21
• Seoe, N., & Swart, M.P. (2025). Tourism Stokvel Investment: An African Solution for Tourism Entrepreneurs in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, Springer. (pp 1083 – 1099) (Publication date: 2025-06-04). https://doi.org/10.1007/978-3-031-78471-2
• Tisaker, N., & Swart, M.P. (2025). Uncovering the Nexus of Leadership and Motivation for Women in the South Africa Tourism Sector: Empowering the Rainbow Nation, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, Springer. (pp579 – 593) (Publication date: 2025-06-04). https://doi.org/10.1007/978-3-031-78471-2
• Swart, M.P., Dube, K., & Ezeuduji, I.O. (2025). Building Inclusive and Sustainable Tourism Resilience in an Era of Climate Change: A Practical and Policy Perspective for Southern Africa. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Climate change and Sustainable Development Goals Discourse in Rural and tourism-Protected Areas. Switzerland, Springer, pp 147 – 169 (ISBN 978-3-031-87336-2) (Published: 2025-05-29). DOI: https://doi.org/10.1007/978-3-031-87337-9_11.
• Ezeuduji, I.O., Swart, M.P., & Dube, K. (2025). Evolving Narratives for Tourism in Southern Africa’s Rural and Protected Areas. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Tourism in Protected Areas: Trends and Opportunities in Southern Africa, Switzerland, Springer, pp 3 – 12 (ISBN 978-3-031-87332-4) (Published: 2025-05-29). DOI: https://doi.org/10.1007/978-3-031-87333-1_1
• Ezeuduji, I.O., Swart, M.P., & Dube, K. (2025). Nature-Based Tourism and Climate Change in Africa: Evolving Narratives and Developments. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Climate change and Sustainable Development Goals Discourse in Rural and tourism-Protected Areas. Switzerland, Springer, pp 3-13 (ISBN 978-3-031-87336-2) (Published: 2025-05-29) DOI: https://doi.org/10.1007/978-3-031-87337-9_1
• Swart, M.P., Dube, K., & Ezeuduji, I.O. (2025). Redefining Tourism in Rural and Protected Areas: A Practical and Policy Perspective. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Tourism in Protected Areas: Trends and Opportunities in Southern Africa, Switzerland, Springer, pp 131 – 146 (ISBN 978-3-031-87332-4) (Published: 2025-05-29) DOI: https://doi.org/10.1007/978-3-031-87333-1_10
• Seoe, N., & Swart, M.P. (2025). Tourism Social Transformation: Improving Living Standards and Economic Development Through Stokvels in Rural Areas. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Climate change and Sustainable Development Goals Discourse in Rural and tourism-Protected Areas. Switzerland, Springer, pp 91 – 102 (ISBN 978-3-031-87336-2) (Published: 2025-05-29) DOI: https://doi.org/10.1007/978-3-031-87337-9_7
• Shale, S.J., Swart, M.P., & Nthebe, S.S. (2025). Tourist Experiences and Brand Impact at a Heritage Attraction in Rural Lesotho. In Dube, K., Ezeuduji, I.O. & Swart, M.P., Climate change and Sustainable Development Goals Discourse in Rural and tourism-Protected Areas. Switzerland, Springer, pp 131 – 143 (ISBN 978-3-031-87336-2) (Published: 2025-05-29) DOI: https://doi.org/10.1007/978-3-031-87337-9_10

Other

Short Bio:

Professor Magdalena Petronella (Nellie) Swart is a Professor of Tourism and Director (Acting) of Executive Education at the Graduate School of Business Leadership, University of South Africa. She holds a Doctor of Commerce (DCom) in Leadership Performance and Change and is a Certified Meetings Professional (CMP).

She is an established academic, author, and industry leader in tourism and business events, with over 75 peer-reviewed publications and five co-edited books. Professor Swart chairs Tourism Educators South Africa (TESA) and leads the Executive Development Programme for Women in Tourism.

Her work focuses on tourism development, gender and leadership, sustainability, and business events. She has received multiple recognitions, including being named among the 100 Most Powerful People in African Hospitality (2022), Top 5 Women in Leadership in Africa (2023), and the Outstanding Contribution to the Industry Award at the AAXO ROAR Awards (2025).