The College of Economic and Management Sciences' masterclass, featuring renowned brand strategist Dr Thebe Ikalafeng, explored how African brands can build global relevance, highlighting the need for authenticity, innovation and a shift towards locally rooted yet globally competitive strategies.
Unisa recently held the second session of the ongoing Masterclass Series, which unpacked how personal branding shapes professional identity and career growth, further highlighting the importance of intentionality, visibility and authenticity in building influence and credibility.
A recent College of Economic and Management Sciences masterclass explored how nation branding shapes global perception, highlighting South Africa’s evolving identity and the role every citizen plays in building the country’s reputation.
Dr Eva Mahlangu's new PhD from Unisa introduces a powerful framework to help retailers better understand mobile loyalty in South Africa's township markets, reshaping how businesses engage with underserved consumers.
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Augmented reality (AR) is an emerging cutting-edge technology in marketing. Dr Kate Mmalebuso Ngobeni, the youngest Unisa female staff member to attain a doctoral degree at the age of 28 in 2023, addressed the underexplored realm of AR in marketing research, with a particular focus on its application in online shopping for high-involvement products in her PhD thesis
Unisa's Marketing and Retail Department partnered with Brand South Africa to host the South African Competitiveness Forum and the Pan-African University Dialogue recently.
The Department of Marketing and Retail Management has as its overall guideline the aim of being the leading department in marketing and retail tuition at tertiary level in South Africa. The specific formal objectives and goals in terms of academic and tuition content, research, academic support and community service all are in support of this overarching aim.
Prof N Dilotsotlhe
Chair of the Department
Marketing and Retail Management
Marketing and retail are ever-evolving fields that shape economies, businesses, and consumer experiences worldwide. Our department offers a robust curriculum designed to equip you with the knowledge, skills, and strategic mindset needed to excel in this competitive industry. Our programmes combine academic theory with real-world application, ensuring that you graduate not only with a qualification but also with the ability to make a meaningful impact in your career.
As you embark on this exciting journey, know that you are not alone. Our dedicated academics and supportive learning environment will guide and empower you to reach your full potential. Engage with your studies, embrace challenges as opportunities for growth, and take advantage of the wealth of resources that is available to you at Unisa.
We look forward to witnessing your success and contributions to the future of marketing and retail. Welcome to a department where innovation meets opportunity and where your academic and professional aspirations can become a reality.
I am wishing you a fulfilling and inspiring academic journey.
Prof N Dilotsotlhe
Chair of the Department
Marketing and Retail Management